Skip to navigationSkip to contentSkip to footerHelp using this website - Accessibility statement
Advertisement

Meet the wine sellers thinking inside the box

The partners behind new brand Hey Tomorrow are out to prove good wine in environmentally friendly casks is the way of the future.

Jesse Gerner, Shane Barrett and Sacha Imrie have launched an upmarket, carbon-conscious wine cask brand Hey Tomorrow. Arsineh Houspian

Max AllenDrinks columnist

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

About five years ago, Sacha Imrie was working in an upmarket bottle shop and studying for the Wine and Spirit Education Trust diploma when she developed a surprising interest in cask wines.

“I was given a WSET brief to look at all the different packaging options for wine,” says Imrie. “And what could have been a very boring essay turned out to not be very boring at all, because I became really interested in the environmental benefits of bag-in-box wines.”

Loading...

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Read More

Max Allen
Max AllenDrinks columnistMax Allen is The Australian Financial Review's drinks columnist. He is an award-winning journalist and author who has written about wine and drinks for close to 25 years. Connect with Max on Twitter. Email Max at max@maxallen.com.au

Latest In Food & wine

Fetching latest articles