Meet the wine sellers thinking inside the box
The partners behind new brand Hey Tomorrow are out to prove good wine in environmentally friendly casks is the way of the future.
About five years ago, Sacha Imrie was working in an upmarket bottle shop and studying for the Wine and Spirit Education Trust diploma when she developed a surprising interest in cask wines.
“I was given a WSET brief to look at all the different packaging options for wine,” says Imrie. “And what could have been a very boring essay turned out to not be very boring at all, because I became really interested in the environmental benefits of bag-in-box wines.”
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